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Herbal Supplements


Herbal products and mushroom products, on the left a woman taking a supplement, indicating a trend and an opportunity, complete with Canatura logo

The potential of herbal products and supplements in 2025: Trends and opportunities

The market for herbal products and dietary supplements is growing steadily and 2025 brings new opportunities worthy of consideration. Increased interest in healthy living, prevention and a return to natural solutions are key factors shaping consumer demand. In this article, we look at the most significant trends that will dominate the dietary supplement industry in 2025.


The blue lotus on the lake on the right side, and on the left you can see a water lily leaf

The Blue Lotus: Why does the sacred plant of the ancient Egyptians still fascinate today?

The blue lotus, one of the most important symbols of ancient Egypt, has been sought after for centuries for its exceptional healing and spiritual properties. This sacred plant, which was also worshipped by the Egyptian pharaohs, is now finding its place again thanks to the interest of modern collectors. What are the benefits of the blue lotus and why should it not be missing from your wholesale offer?


Kanna plant (Sceletium tortuosum), extract, Kanna powder, dried leaves

Kanna on the rise: A South African artifact with soothing properties that shouldn't be missing from your offer

Kanna was originally used by indigenous tribes for its relaxing and psychotropic effects. Today, Kanna has found its place in the world of collectors in the form of extract, powder and flower, as a natural artifact with calming properties. And with the recent meteoric rise in interest in canna as a collector's item, there are entirely new business opportunities to appeal to collectors. Where does this South African herb come from, what does it look like and what are its uses? Find the answers in this article.


Kava Kava, or pepper tree, as a tall shrub with green heart-shaped leaves

Kava Kava: the key to anxiety and stress relief and better sleep

Looking for an unusual natural product that will attract new customers and differentiate you from the competition? Meet Kava Kava, a plant from the Pacific Rim that is renowned for its powerful calming effects. In our article, you'll learn why this wonder of nature is gaining popularity around the world and how its properties can benefit you and your business.