How to choose CBD flowers that sell well: A complete guide to selection and the best CBD flowers

Are you planning to expand your range to include CBD flowers but aren’t sure what to look for? Or are you still considering whether to include them in your portfolio? Then our guide to selling CBD flowers can help you.

What are CBD flowers?

CBD flowers are dried buds of industrial hemp that primarily contain cannabidiol (CBD), but also other naturally occurring compounds such as terpenes, flavonoids and other cannabinoids.

Unlike cannabis strains bred for high THC content, CBD flowers are cultivated to comply with current legal limits. Thanks to their low THC content, they are not psychoactive.

What are CBD flowers: various CBD flowers and a CBD flower in the hand, with the CanaturaWholesale logo bottom right

Is the sale of CBD flowers legal?

Whether the sale of CBD flowers is legal depends on the specific country and current legislation. The regulation of cannabis products is usually governed not only by CBD content but also by THC.

Industrial hemp grown in the EU must comply with the specified THC limit, which, according to the European Commission, is 0.3%. However, specific requirements for placing CBD flowers on the market may vary from country to country.

However, the rules for CBD flowers are not uniform across all countries. Whilst some countries permit their sale under certain conditions, others may impose stricter restrictions regarding distribution or specific uses.

So, before you start selling CBD flowers, check the current regulations in the relevant country.

CBD Wholesale: What influences the sale of CBD flowers?

When choosing CBD flowers, customers may consider not only the brand, but also the CBD content, strain or aroma. More and more people are also interested in how CBD flowers are grown, the product’s origin or laboratory analyses.

The main factors influencing the sale of CBD flowers include:

  • Appearance of CBD flowers – bud size, density, colour, trim and overall finish

  • Aroma and terpene profile – scent, strain character and terpene composition

  • Strain and genetics – better-known strains may be more attractive to customers

  • CBD content – a higher CBD concentration can be an advantage, but does not in itself determine quality

  • Growing method – indoor, outdoor or greenhouse

  • Laboratory analyses – verification of composition and content of CBD, THC and other substances

Types of CBD flowers and their significance for wholesalers

Individual CBD flowers can vary in appearance, bud size, density, terpene profile and cultivation method.

On the market, you may come across:

The resulting properties of the products are mainly influenced by the cultivation method.

Indoor vs. outdoor CBD flowers

Indoor CBD flowers are grown in a controlled indoor environment, where growers monitor light, temperature, humidity and nutrition. Thanks to stable growing conditions that can be adjusted, the flowers tend to be of consistent quality.

In contrast, outdoor CBD flowers utilise natural sunlight and outdoor conditions. Their advantages include the natural growing method and lower production costs.

Indoor vs. greenhouse vs. outdoor CBD flowers, CanaturaWholesale logo bottom right

It is impossible to say definitively whether indoor or outdoor CBD flowers are better. The choice depends primarily on customer preferences, but it is common to include both types in the range.

Indoor CBD flowers tend to have more consistent quality and a more pronounced aromatic profile, whilst outdoor CBD flowers are usually more affordable and represent a more economical option for customers.

Tip: We’ve written more about the differences between indoor and outdoor cultivation in the article How do different types of cannabis seeds differ from one another?

Greenhouse CBD flowers

Greenhouse CBD flowers combine the benefits of indoor and outdoor cultivation. The plants are grown in greenhouses, where they utilise natural sunlight whilst being partially protected from adverse weather conditions. This provides them with more stable growing conditions than outdoor cultivation. 

In the wholesale market, Greenhouse CBD flowers are particularly popular among retailers who want to offer their customers high-quality flowers at a more affordable price.

CBD Ice Rock vs. CBD Moon Rock

CBD Ice Rock and CBD Moon Rock are not natural forms of cannabis flowers, but products created by further processing already dried CBD flowers. They differ primarily in structure, appearance and overall CBD concentration.

Ice Rock usually has a dry, hard to crystalline structure and a CBD content of around 80 to 90%. It is produced by soaking the dried cannabis flower in an extract and coating it in CBD crystals of 98–99% purity.

Moon Rock, on the other hand, tends to have a dense and sticky texture and a CBD content of around 40 to 70%. In addition to CBD, it also contains other cannabinoids (such as CBG or CBC), terpenes and flavonoids, in greater quantities than Ice Rock.

Ice Rock vs. Moon Rock, CanaturaWholesale logo bottom right

Tip: We’ve written more about these two types of CBD flowers in the article Choose the best CBD Moon Rock and Ice Rock for your range.

The best CBD flowers: What to include in your range?

The best CBD flowers aren’t necessarily those with the highest CBD content. When putting together your range, it’s important to consider your target customer group, price range and the characteristics of each type of CBD flower.

To make the decision easier, we have summarised the main characteristics of each type of CBD flower and which customers they may be best suited for in the table below.

Type of CBD flower Characteristics Who are they ideal for?
Indoor Grown indoors, protected from adverse conditions, consistent quality For customers looking for premium-grade CBD flowers
Outdoor Grown outdoors, benefits of sunlight, more pronounced terpene profile For customers looking for a widely available and economical option
Greenhouse A combination of indoor and outdoor cultivation, more stable growing conditions – greenhouse, sunlight, protection from the elements For customers looking for high-quality flowers at a more affordable price
Ice Rock Very pure CBD flowers, dry, hard and crystalline structure, 80–90% CBD content For anyone looking for flowers with the highest CBD concentration
Moon Rock Strong CBD flowers, dense and sticky texture, 40–70% CBD content For customers looking for stronger CBD flowers

The strongest CBD flowers

The strongest CBD flowers are usually products with a high CBD content, such as Moon Rock or Ice Rock.

These products are created through additional processing of dried CBD flowers and can achieve significantly higher CBD concentrations than standard indoor, outdoor or greenhouse varieties.

The cheapest CBD flowers

The cheapest CBD flowers usually include outdoor CBD flowers , which are less expensive to grow than indoor or greenhouse varieties.

However, a lower price does not necessarily mean lower quality. When choosing, it is advisable to check, for example, the product’s origin and the availability of laboratory analysis.

Bulk CBD flowers

Bulk CBD flowers come in large-volume packs, allowing you to put together your own product range according to your customers’ needs.

You can usually order such CBD flowers in packs ranging from 50 g to 10 kg, in both indoor and outdoor varieties, as well as greenhouse- s.

Tip: High-quality CBD flowers depend not only on the right conditions and care, but also on genetics and the selection of cannabis seeds. Find out which seed banks dominate the market in Europe and worldwide.

Conclusion: Add CBD flowers to your product range

CBD flowers can enrich your range of cannabis products and appeal to different customer groups. When making your selection, it is worth checking the CBD content, cultivation method, strain, terpene profile and the availability of laboratory analyses. Before adding them to your portfolio, it is also important to verify the legislative requirements of the country in question.

Are you looking for a reliable supplier of CBD flowers for your shop? At Canatura Wholesale, you’ll find indoor, outdoor, greenhouse, Moon Rock, Ice Rock and bulk packs of CBD flowers. We also provide laboratory analyses with every product as standard.

FAQ

1. How do I choose the best CBD flowers?

When choosing CBD flowers, it is advisable to focus not only on the CBD content, but also on the appearance, terpene profile, cultivation method and availability of laboratory analyses.

The variety or origin of the product can also play an important role for customers.

2. How can you identify a reputable supplier of CBD flowers?

A quality supplier of CBD flowers should provide transparent information on the origin and composition of their products, as well as a certificate of analysis (COA).

Supply stability, consistent product quality and available documentation confirming compliance with current legislation are also important.

3. How can you boost sales of CBD flowers in your shop?

You can boost sales of CBD flowers with a well-curated range that includes various types, brands and price categories CBD flowers – in such a way as to appeal to a wider spectrum of your customers and respond to their requirements and preferences.

4. Can you smoke hemp flower?

The ways in which CBD flowers can be used may vary depending on the specific product and the legislation of the country in question. It is advisable to familiarise yourself with the manufacturer’s information and recommendations before use.

5. Does hemp flower get you high?

CBD flowers contain mainly cannabidiol (CBD) and are grown to meet legal limits for THC content of up to 0.3%. Due to their low THC content, they do not produce psychoactive effects.

6. Do CBD flowers have THC?

Yes, CBD flowers may contain THC. However, for the sale of such CBD flowers to be legal, the amount must be traceable and limited by legal limits (up to 0.3% in the EU).

The specific THC content varies depending on the strain and cultivation method.

  

Author: Lucie Schmidtová

  

    

Photo: AI, Canva

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Lucie Schmidtová
Author: Lucie Schmidtová

She got into the cannabis industry by writing about practical, everyday topics and creating content for various B2C and B2B projects. She writes articles, category descriptions, and other texts in which she strives to clearly introduce readers to the world of cannabis and answer the most frequently asked questions.

In her free time, she enjoys getting out into nature, pursuing a healthy lifestyle, or recharging her energy by cheering at the hockey arena. It’s exercise, nature, and the atmosphere of sports that help her slow down and take a moment to pause in today’s hectic world.

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