B2B cannabis beverages — trends, data, and benefits

Hemp drinks are conquering the market – do you already have them in stock?

Why are cannabis drinks growing in popularity?

The beverage market has undergone significant changes in recent years. Consumers, especially younger ones, are losing interest in alcohol and demand for tasty non-alcoholic alternatives is growing.

Energy drinks and functional sports drinks are also becoming increasingly popular.

Non-alcoholic beverages enriched with hemp combine great taste with active plant substances, giving them the potential to appeal to a wide range of customers.

Non-alcoholic beverages are becoming more popular than alcoholic beverages, and cannabis beverages are an interesting alternative to alcohol: illustration of a non-alcoholic beverage, rising graph, and cannabis leaf on the left; illustration of beer and falling graph on the right; Cannatura Wholesale logo at the bottom right

However, there are also alcoholic hemp beverages on the market, such as hemp beers and wines, which appeal to experimenters looking for original flavour combinations.

The global hemp beverage market was worth approximately $7.13 billion in 2024 and is expected to grow to approximately $55.47 billion by 2033, with an average annual growth rate of 25.6%!

What cannabis drinks are on the market?

The range of cannabis drinks has expanded in recent years, so there is something for every customer today.

Type of cannabis beverage Who will it appeal to?
Energy drinks and functional drinks Younger customers and athletes looking for a drink to support their lifestyle
Protein drinks Recreational and professional athletes
Lemonades and iced teas Anyone looking for an interesting alternative to classic sweetened drinks
Teas and herbal blends Those who want to incorporate cannabis into their peaceful morning or evening ritual
Coffee Coffee lovers looking for a new experience
Alcohol: beer and wine Customers who enjoy beer and wine and want to try something unusual

💡You may be interested in: CBD for athletes: What you should know about cannabidiol

💡Read: CBD and coffee: Why is the combination of cannabis and caffeine interesting to customers?

Hemp vs. CBD drink

Please note — hemp and CBD drinks are not necessarily the same thing. Hemp drink is a general term for a drink containing substances from industrial hemp, which may not contain CBD as an isolated active ingredient, but may contain a spectrum of phytocannabinoids, terpenes and other components.

In contrast, CBD drinks usually contain only cannabidiol, a non-psychoactive cannabinoid with therapeutic potential, obtained from industrial hemp. The CBD content is clearly defined.

Hemp drinks: Cannor Detox Drink, Euphoria SoStoned energy drink, SUM hemp protein, Zen CBD Drink, hemp iced tea, Cannaline CBD Deep Sleep tea, SUM hemp coffee, Cannasecco, Canatura Wholesale logo at bottom right

Legal framework and sales arguments

CBD and other substances derived from cannabis may not be legal in some countries. Before purchasing, make sure that cannabis drinks are not restricted by legislation in the region where you intend to sell them.

In the European Union, CBD in food and beverages falls under the category of novel foods. You may not offer these products as medicinal products and you may not make direct or indirect health claims.

Consumers may be interested in:

  • an interesting alternative to any drink
  • unusual taste
  • natural composition

Add hemp drinks to your range today

The popularity of hemp drinks is not a short-term trend, but the result of a deeper change in consumer behaviour. The range is diverse: from energy and functional drinks to teas and coffees to beers and wines.

For retailers, hemp drinks are a logical step in expanding their range: they are modern and attractive to various consumer groups, especially customers who are willing to pay extra for products that promote their well-being or offer an unusual taste or experience.

Consider, for example, CANNALINE CBD RELAX tea, which is popular with a wide range of customers, or Euphoria SoStoned Cannabis energy drink if you are targeting younger consumers and customers with active lifestyles.

FAQ

1. Can cannabis drinks be psychoactive?

It depends on the cannabinoid content. However, commonly sold cannabis drinks do not normally contain THC or other intoxicating cannabinoids.

2. Is it legal to sell cannabis drinks?

The legality of selling cannabis drinks varies by region. In many countries in the European Union and the US, hemp and CBD drinks are legal as long as they meet legal THC limits, comply with local food regulations, and are not marketed as medicinal products or with unauthorised health claims.

3.  Are hemp drinks suitable for everyday consumption?

Non-alcoholic hemp drinks, like any other non-alcoholic beverages, are intended for regular consumption. In the case of energy drinks, functional beverages, and products containing CBD, it is always advisable to follow the manufacturer's recommendations and the information on the packaging.

4. Can cannabis drinks affect driving?

Commonly sold cannabis drinks have no psychoactive effects, so they should not affect driving ability. They contain no THC or only the amount permitted by law. However, we recommend that every consumer check the composition of a specific product before driving and follow the manufacturer's recommendations.

5. How are cannabis drinks better than other energy and functional drinks?

Unlike conventional energy and functional drinks, hemp drinks contain natural substances from hemp that are used for their unique properties. Some of these drinks also have a specific taste that is pleasant to consumers.

6. Do customers buy hemp drinks spontaneously, or do they plan their purchase in advance?

Hemp drinks combine both purchasing models. For new customers, it is often an impulse purchase, encouraged by attractive packaging. For customers who try the product and incorporate it into their routine, it quickly turns into a planned and repeat purchase — this is particularly true for teas and coffees.

7. Which hemp drinks to start with?

Hemp teas are popular among the general public. Energy and functional drinks are also a good choice, as their popularity is increasing, especially among younger customers with active lifestyles.

 

Sources: 

    

Author: Natálie Kubíčková

 

 

Photo: AI

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